Friends, Families and Travellers is a national charity working to end racism and discrimination against Gypsies, Roma and Travellers and to protect the right to pursue a nomadic way of life.
Over time, some brands lose their way and need realigning. Novello was tasked to sympathetically refresh the existing logo and to create a strong visual identity to consolidate the many applications of the brand on both printed and digital platforms. A comprehensive set of guidelines were created to help keep the brand on track and following a full inventory of previous collateral, the internal team were armed with workable and flexible templates to create items quickly and on-brand.
The new logo is more legible and can be reproduced at a smaller size, and the huge colour palette, reduced, made more vibrant and impactful. A new visual identity offers a flexible toolkit to produce a wide selection of communication materials.