Genderbuzz is a platform and directory for female-owned businesses, promoting Gender Equality in the workplace and self-empowerment coaching for women and gender non-binary individuals.
Using the universally recognisable symbol of equality within the logo-mark, was an immediate prompt to communicate what Genderbuzz is about.
Female portraits were prominently used throughout the visual identity in strong, yet approachable poses and given a graphic treatment to enhance brand ownership and consistency. A vibrant colour palette was used to appeal to a modern female audience.
To honour Genderbuzz’s strong ethical and environmental values, sustainable materials such as paper made with cotton t-shirt offcuts were used across all printed materials.
Directory website, branding, advertising, social media kit and printed collateral by Novello.