Leigh Howes is a powerful leadership coach, supporting, energising and motivating business owners and individuals to positively enhance their career and life performance.
Her existing branding lacked meaning, distinction and was overly feminine, diluting the power and quality of her services, and alienating a male audience.
By starting with defining and aligning the brand values and personality of the business and services offered, a more robust and professional brand was crafted to better reflect the business today and for the future.
The theme of circles quickly emerged, evolving into starbursts; being open, positive, warm, bright and representing both nurturing and supportive values (inner circle) and radiating energy and growth (outer circle).
Branding, brand strategy, website design, stationery, printed collateral, digital training platform design and social media kit by Novello.