Founders Caddie

Branding, Digital
About This Project

Founders Caddie is an operations consultancy for ambitious business start-ups and scale-ups, helping business owners and leaders. Acting as their “caddie” – a trusted advisor – they guide that individual or business to success.

Through designing and implementing new teams, systems and partnerships within a business structure, the theme of “connecting the dots” emerged, resulting in a distinctive red dot which materialised throughout brand elements and the core brand symbol.

Branding, web design and illustration by Novello.