The Laines Collection

Branding, Packaging, Printed Design
About This Project

With a growing number of boutique, luxury guest apartments in the heart of Brighton, The Laines Collection set themselves apart from the crowded holiday and short-term letting market with modern, bright spaces, finished to a high standard.

Good design and attention to detail in the properties has been reflected in the visual identity for the brand, with vibrant, Brightoncentric illustrations evoking the fun, fabulousness and quirkiness of the city and a respectful nod to local landmark, The Royal Pavillion.

Branded products which focus on environmentally sustainable materials and organic, ethical ingredients have been created to add that special touch for guests to enjoy durning and after their stay to give that essential lasting impression.

Branding, signage, brochures and leaflets and packaging design by Novello.